Founder of the Ukrainian Junior Golf League, Entrepreneur, Vice President of the Ukrainian Golf Federation. Kiyv, Ukraine.
Research Article
World Journal of Advanced Research and Reviews, 2024, 24(01), 2665-2669
Received on 18 September 2024; revised on 28 October 2024; accepted on 30 October 2024
The relevance of the topic is due to the need to expand the range of mass sports disciplines and integrate new sports into the culture of various regions. In countries where golf has not yet become widespread, it is often associated with elitism and high financial barriers. This limits the development of sports and distorts its perception in society.
The study aims to analyze and evaluate strategies aimed at popularizing golf in such countries, to identify the most effective approaches to overcoming social, economic, and cultural barriers that hinder its development. Contradictions have been identified related to the availability of golf, high infrastructure costs, and limited support from the private sector in emerging economies.
The conclusion is formulated that the successful promotion of golf requires a combination of educational programs, the use of modern technologies, partnerships with business structures, and the creation of accessible infrastructure. However, it is necessary to adapt strategies for each State, taking into account its specifics. That is why, within the framework of the article, special attention is paid to the systematization of their advantages and the most obvious limitations. The materials will be useful for sports managers, organizers of sports events, government agencies, as well as investors interested in the development of sports.
Business; golf; Infrastructure; Mass events; Education; Partnership; Promotion; Social inclusion; technology
Preview Article PDF
Mariia Orlova. Strategies for promoting golf in countries with low popularity of this sport. World Journal of Advanced Research and Reviews, 2024, 24(1), 2665-2669. Article DOI: https://doi.org/10.30574/wjarr.2024.24.1.3294