Home
World Journal of Advanced Research and Reviews
International Journal with High Impact Factor for fast publication of Research and Review articles

Main navigation

  • Home
    • Journal Information
    • Editorial Board Members
    • Reviewer Panel
    • Abstracting and Indexing
    • Journal Policies
    • Our CrossMark Policy
    • Publication Ethics
    • Issue in Progress
    • Current Issue
    • Past Issues
    • Instructions for Authors
    • Article processing fee
    • Track Manuscript Status
    • Get Publication Certificate
    • Join Editorial Board
    • Join Reviewer Panel
  • Contact us
  • Downloads

eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Factors affecting customers’ perception towards payment banks: An analytical study

Breadcrumb

  • Home
  • Factors affecting customers’ perception towards payment banks: An analytical study

Aparna Bhatia, Megha Mahendru and Harsandaldeep Kaur *

University School of Financial Studies, Guru Nanak Dev University, Amritsar, Punjab, India.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 22(01), 074-080
Article DOI: 10.30574/wjarr.2024.22.1.0993
DOI url: https://doi.org/10.30574/wjarr.2024.22.1.0993
 
Received on 19 February 2024; revised on 27 March 2024; accepted on 30 March 2024
 
Payments Banks (PBs) are new model of banks, conceptualised by the Reserve Bank of India (RBI) to widen the spread of payment and financial services to small businessmen, low-income household groups, migrant and labourers in secured technology-driven environment. The article attempts to explore the factors affecting customers’ perceptions towards Payment Banks. Data has been collected through a questionnaire from 285 respondents who are customers of payment banks in Amritsar. Factor analysis is employed to analyse the responses given by the customers of payment banks. The findings of the study demonstrated that four factors affect customer perceptions towards payment banks namely, ‘User awareness’, ‘Accessibility and Ease of Use’, ‘Technological Support’ and ‘Complaint & Customer Service Management’
 
Customers’ Perceptions; Payment Banks; User awareness; Accessibility and Ease of use; Technological support; Customer Convenience
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-0993.pdf

Preview Article PDF

Aparna Bhatia and Megha Mahendru and Harsandaldeep Kaur. Factors affecting customers’ perception towards payment banks: An analytical study. World Journal of Advanced Research and Reviews, 2024, 22(1), 074-080. Article DOI: https://doi.org/10.30574/wjarr.2024.22.1.0993

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

Get Certificates

Get Publication Certificate

Download LoA

Check Corssref DOI details

Issue details

Issue Cover Page

Editorial Board

Table of content

Copyright © 2026 World Journal of Advanced Research and Reviews - All rights reserved

Developed & Designed by VS Infosolution