Effect of partnership strategy on competitive advantage mediated by market area and moderated by health service innovation: Hospital case in Ambon, Indonesia
Hang Tuah University, Surabaya, Indonesia.
Research Article
World Journal of Advanced Research and Reviews, 2022, 13(02), 377–388
Article DOI: 10.30574/wjarr.2022.13.2.0154
Publication history:
Received on 10 January 2022; revised on 14 February 2022; accepted on 16 February 2022
Abstract:
The purpose of this studies to take a observe the Effect of Partnership Strategy on Competitive Advantage mediated through manner of Market Area and moderated through manner of Health Service Innovation. This study is quantitative research with a case have a take a observe on fifteen hospitals and forty health centres in Ambon City, Indonesia. The data processed the usage of the Smart PLS -3 software program for Structural Equation Modelling. This have a take a observe proposes a version of partnership strategy variables on competitive advantage the usage of the market area as a mediating variable and health service innovation as a moderating variable that has now not been extensively studied. The results show that the partnership strategy has a direct effect on competitive advantage. The partnership strategy has a direct effect on the market area, but the market area cannot mediate the relationship between the partnership strategy and competitive advantage. Health service innovation has a direct effect on competitive advantage, but health service innovation cannot moderate relationship between partnership strategy and competitive advantage and cannot moderate relationship between market area and competitive advantage. While the market area has no direct significant effect on competitive advantage.
Keywords:
Partnership Strategy; Competitive Advantage; Market Area; Health Service Innovation; Hospital; Health Centre
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