Awareness and compliance on road markings and signs: Insights to enhance safety campaigns

Due to the increasing number of road-related incidents, it was important to assess the extent to which drivers and commuters understood and complied with road markings and signs. The relationship between residents’ awareness of road markings and signs and their compliance in Roxas City was examined. The study aimed to provide data-driven recommendations to improve road safety initiatives and strengthen responsible road behavior among residents. A quantitative cross-sectional research design was implemented, utilizing convenience random sampling. The respondents consisted of 399 drivers and commuters in Roxas City. Data were gathered through a validated survey questionnaire. Descriptive and inferential methods, such as frequency, percentage, mean, Pearson correlation, and regression analysis, were conducted using the Statistical Package for the Social Sciences. The findings revealed that respondents demonstrated high awareness and strong compliance with road markings and signs. Respondents showed familiarity in recognizing, understanding, and applying road markings and signs in daily situations. A marked or substantial relationship between awareness and compliance was also identified, indicating that greater awareness was associated with higher compliance with road safety rules. Regression analysis further confirmed that awareness significantly predicts compliance. The study emphasizes the importance of increasing awareness to improve road users' behavior. It recommended that local government units and concerned agencies enhance road safety campaigns, improve the visibility and maintenance of road markings and signs, and strictly enforce traffic regulations to promote safer roads and reduce accidents.