Emerging role of AI in Karnataka media education: A study

The faster growth and rapid integration of Artificial Intelligence (AI) into media and communication education have transformed various pedagogical practices worldwide. The study focuses on investigation of the adoption, applications, and academic impact of AI tools in selected media institutions across Karnataka State. Combining quantitative survey data from students and faculty with qualitative interviews and institutional document analysis, the study provides a comprehensive understanding of how AI influences teaching, learning outcomes, skill development, and ethical awareness in journalism and media studies programmes. The findings indicate that AI enhances practical learning, industry readiness, and research efficiency, while also presenting challenges related to academic integrity, unequal access, and faculty preparedness.