Public relations and corporate image: a study of MTN and GLO Nigeria, Calabar
Department of mass communication University of Calabar, Cross River State, Nigeria.
Research Article
World Journal of Advanced Research and Reviews, 2023, 19(01), 1246–1263
Article DOI: 10.30574/wjarr.2023.19.1.1497
Publication history:
Received on 17 June 2023; revised on 24 July 2023; accepted on 27 July 2023
Abstract:
This study set out specifically to assess the role of public relations in corporate image, with particular focus on MTN and GLO, Calabar. The study was anchored on psychodynamic and socio-cultural theories. To achieve the objectives of the study, the researcher adopted survey method of fact finding with the questionnaire as instrument for data collection. A sample of 384 respondents for the study was determined by the Check Market Sample Calculator. Therefore, sample size of 384 respondents was drawn from the population of 375,196. While multistage sampling approach was employed in the selection of actual respondents. The study employed simple percentage frequency table in analysing responses from the questionnaire, Population T-test and Simple Linear Regression in testing the hypotheses. Linear regression is a statistical method for obtaining a formula to predict values of one variable from another where there is a casual relationship between the two variables. The method was used to test the relationship between public relations and corporate image. It was discovered that the activities of public relations have led to increase in the profit of MTN and GLO, it was also discovered amongst others that the level of corporate development of the mobile companies is significantly high. It was recommended thatpublic relations practitioners/professionals of GLO and MTN, Calabar should intensify and sustain the application of public relations strategies in achieving organizational objectives. It was also recommended that GLO and MTN telecommunication companies should periodically appraise their public relations practices at various levels of their corporate organizational operations and such appraisals should be made public so as to encourage other organizations to imbibe the public relations culture as a panacea for corporate development amongst others.
Keywords:
Corporate Image; Public Relations; G. S. M. Subscribers; Market; Multi- Media Messaging
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0