The impact of social media on women's physical appearance and self-esteem: A feminist perspective

Rahul Kushwaha *

Assistant Professor, Fashion Communication, National Institute of Fashion Technology, Daman and Diu, India.
 
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(03), 253–262
Article DOI: 10.30574/wjarr.2024.21.3.0577
 
Publication history: 
Received on 11 January 2024; revised on 19 February 2024; accepted on 22 February 2024
 
Abstract: 
This research paper investigates the impact of social media on women's physical appearance and self-esteem from a feminist perspective. Social media platforms have become pervasive in modern society, shaping beauty standards and influencing women's perceptions of themselves. Through a feminist lens, this paper examines how social media perpetuates unrealistic beauty ideals, fosters body dissatisfaction, and contributes to negative self-perception among women. Additionally, it explores the ways in which feminist movements and digital activism on social media challenge these harmful narratives and promote body positivity, self-acceptance, and inclusivity. By analysing the interplay between social media, feminism, and women's physical appearance, this paper aims to contribute to a deeper understanding of the complex relationship between technology, gender, and self-esteem.
 
Keywords: 
Social media; Physical appearance; Body dissatisfaction; Digital activism; Body positivity
 
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