How digital marketing evolved over time: A bibliometric analysis on Scopus database

The following research work traces the trends and patterns in the development of digital marketing as a science over a period of time with colloborative, strategic inputs from various authors. A bibliometric analysis has been formulated to understand the evolution of digital marketing between 2000 and 2019 on various key parameters like citations, author contribution, patterns and trends in its developmental stages. Researchers gain futuristic knowledge by analysing such patterns and best practices through such analysis. The analysis is done through various analysis like citation analysis, descriptive statistics, author contribution anlaysis and visualization techniques to better understand and recommend futuristic goals and aspiration as in research objectives. The analysis has wide spread industry applications with understanding of definite patterns in evolutionary matrix wherein digital marketing is concerned through new ideas and innovation. There lies greater scopes for future developments based on this particular research area for understanding the scopes of authors