Factors affecting consumers buying decision behavior via online media
School of Commerce, JAIN Deemed to be University, Bengaluru, India.
Research Article
World Journal of Advanced Research and Reviews, 2023, 18(03), 1253–1259
Article DOI: 10.30574/wjarr.2023.18.3.1012
Publication history:
Received on 20 April 2023; revised on 07 June 2023; accepted on 09 June 2023
Abstract:
At present, the electronic commerce business (e-commerce) has grown steadily due to advanced technology. Consumers can access the internet conveniently and quickly, right at their fingertips. Entrepreneurs in various businesses also see that, at this time, e-commerce is the main sales channel to reach consumers. Especially doing e-commerce through applications because of the ease of use. It has a variety of payment systems, including a product management system and delivery to the destination with payment, which facilitates consumers' convenience and gives them more confidence in the system of ordering products through online applications. The purpose of this research is to study the personal factors of consumers buying fashion clothes via Instagram, personal factors related to consumer behaviour, and online promotion strategies related to consumer behaviour. Including factors in the marketing mix and factors in technology acceptance, namely product factors, price distribution channels, marketing promotion, and technology acceptance security, reliability, and personalised service. That affects the decision to buy products via Instagram for the benefit of selling products online.
Keywords:
Electronic commerce; Consumer behaviours; Technology; Logistics network; Online application
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Copyright information:
Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0