Effective project management in the era of technological turbulence: The role of digital tools and the human factor

This article examines the impact of technological change on project management approaches. The author analyzes how digitalization, automation, and data analytics are transforming traditional planning and control methods. Special attention is given to the combination of technological tools and human competencies as a key factor of sustainable success in project management. It is shown that effectiveness is achieved not through total automation, but through a balance between technological flexibility and leadership based on strategic thinking.