Home
World Journal of Advanced Research and Reviews
International Journal with High Impact Factor for fast publication of Research and Review articles

Main navigation

  • Home
    • Journal Information
    • Editorial Board Members
    • Reviewer Panel
    • Abstracting and Indexing
    • Journal Policies
    • Our CrossMark Policy
    • Publication Ethics
    • Issue in Progress
    • Current Issue
    • Past Issues
    • Instructions for Authors
    • Article processing fee
    • Track Manuscript Status
    • Get Publication Certificate
    • Join Editorial Board
    • Join Reviewer Panel
  • Contact us
  • Downloads

eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in April 2026 (Volume 30, Issue 1) Submit manuscript

Factors affecting can Tho university’s brand value - approach from students

Breadcrumb

  • Home
  • Factors affecting can Tho university’s brand value - approach from students

Nguyen Quoc Nghi *, Le Kim Thanh and Ngo Huynh Nhu

School of Economics, Can Tho University, Vietnam.
 
Research Article
World Journal of Advanced Research and Reviews, 2021, 12(02), 190-196
Article DOI: 10.30574/wjarr.2021.12.2.0583
DOI url: https://doi.org/10.30574/wjarr.2021.12.2.0583
 
Received on 03 October 2021; revised on 07 November 2021; accepted on 09 November 2021
 
The study aims to identify factors influencing the brand value of Can Tho University. Research data were collected from 340 students studying at Can Tho University. By applying the exploratory factor analysis (EFA) and multivariate linear regression, the study has indicated factors putting positive impacts on Can Tho University's brand value. They are the university's reputation, training quality, graduate prospects, and alumni. In which, the training quality has the strongest influence on the brand value of the university.
 
Reputation; Training quality; Brand value; Alumni
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2021-0583.pdf

Preview Article PDF

Nguyen Quoc Nghi, Le Kim Thanh and Ngo Huynh Nhu. Factors affecting can Tho university’s brand value - approach from students. World Journal of Advanced Research and Reviews, 2021, 12(2), 190-196. Article DOI: https://doi.org/10.30574/wjarr.2021.12.2.0583

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

Get Certificates

Get Publication Certificate

Download LoA

Check Corssref DOI details

Issue details

Issue Cover Page

Editorial Board

Table of content

Copyright © 2026 World Journal of Advanced Research and Reviews - All rights reserved

Developed & Designed by VS Infosolution