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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Revolutionizing eCommerce: AI-powered dynamic pricing strategies

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  • Revolutionizing eCommerce: AI-powered dynamic pricing strategies

Amaresha Prasad Sahoo *

Xometry Inc., USA.

Research Article

World Journal of Advanced Research and Reviews, 2025, 26(02), 4194-4201

Article DOI: 10.30574/wjarr.2025.26.2.2070

DOI url: https://doi.org/10.30574/wjarr.2025.26.2.2070

Received on 16 April 2025; revised on 27 May 2025; accepted on 30 May 2025

Artificial Intelligence has revolutionized e-commerce pricing strategies by introducing sophisticated dynamic pricing mechanisms that adapt to market conditions in real-time. The integration of AI-driven systems enables retailers to optimize pricing decisions through advanced data processing, customer behavior analysis, and predictive modeling. These systems leverage machine learning algorithms to process market dynamics, competitor behavior, and customer preferences, resulting in enhanced profitability and market competitiveness. The implementation of AI in pricing has transformed traditional approaches through personalization, bundle optimization, and cross-sell recommendations, while emerging technologies like natural language processing, computer vision, and federated learning continue to advance the capabilities of these systems. The evolution of these AI-powered solutions has fundamentally changed how retailers approach market challenges, enabling real-time responses to changing consumer demands and market conditions. The integration of advanced analytics and machine learning has created a new paradigm in retail pricing, where data-driven decisions and automated optimization processes ensure maximum market effectiveness and customer satisfaction.

Dynamic Pricing Intelligence; Machine Learning Optimization; Customer Behavior Analytics; Predictive Price Modeling; Retail Technology Innovation

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-2070.pdf

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Amaresha Prasad Sahoo. Revolutionizing eCommerce: AI-powered dynamic pricing strategies. World Journal of Advanced Research and Reviews, 2025, 26(2), 4194-4201. Article DOI: https://doi.org/10.30574/wjarr.2025.26.2.2070

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