Exploring the futuristic landscape of artificial intelligence for alpha generation: A comprehensive study

Amandeep Gill 1 and Ashish Mathur 2, *

1 Department of Commerce, Indira Gandhi National Tribal University, Madhya Pradesh, India.   (Orcid ID : https://orcid.org/0009-0009-3131-572X)
2 Department of Commerce, Central University, Haryana, India. (Orcid ID: https://orcid.org/0000-0002-2324-0504
 
Research Article
World Journal of Advanced Research and Reviews, 2023, 20(02), 1250–1264
Article DOI: 10.30574/wjarr.2023.20.2.2369
 
Publication history: 
Received on 14 October 2023; revised on 23 November 2023; accepted on 25 November 2023
 
Abstract: 
In today's world, parenting should be seen as proactive rather than reactive. Everyone's access to digital technology has increased the necessity of knowing and caring for it. Big data, the internet, and artificial intelligence-based information technology advancements have drastically altered human behaviour over time. The objective of this study was to conduct a technological analysis of millennial parents' use of artificial intelligence for their children and to investigate the many factors impacting working millennial parents' adoption of artificial intelligence for their children. This research serves both exploratory and descriptive purposes. It possesses a qualitative quality. The researcher received the primary data from the Delhi NCR region. The data was acquired with the help of a questionnaire. Parents from the millennial generation make up the respondents. Information was gathered from the parents of millennials via a questionnaire. 64 individuals responded. These are academic experts who work for academic organisations. They are research scholars, research associates, associate professors, and assistant professors. The respondents provided the researcher with well-written answers. Data analysis was carried out with the aid of R programming, in which Cronbach's alpha was evaluated for the reliability of the data. Further correlation between technological aspects and correlation Between factors impacting working millennial parents' adoption of artificial intelligence for their children. The results show that they are positive for adapting to artificial intelligence. At the moment, parents are enrolling their children in skill-development programs and buying them toys. They might merely take more away from that. Millennial parents feel protected when their kids use secure electronics. The learning and flexible nature of children's relationships with technology is another proof that artificial intelligence promotes the careers of the alpha generation. Parents employ parental control gadgets and settings to keep tabs on their kids' whereabouts online and what they're watching on YouTube or other apps. Finally, it is evident from the data gathered that the alpha generation will see great advancements in artificial intelligence.
 
Keywords: 
Artificial Intelligence; Millennial Parents; Alpha Generation; Suitability; Adaptability; Parental Control.
 
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