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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Real-time analytics: Transforming the digital economy

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  • Real-time analytics: Transforming the digital economy

Pavan Surya Sai Koneru *

Achieve Financial, USA.

Review Article

World Journal of Advanced Research and Reviews, 2025, 26(01), 1241-1245

Article DOI: 10.30574/wjarr.2025.26.1.1168

DOI url: https://doi.org/10.30574/wjarr.2025.26.1.1168

Received on 01 March 2025; revised on 07 April 2025; accepted on 10 April 2025

Real-time analytics has emerged as a transformative force in the digital economy, revolutionizing how organizations process and act on data across multiple sectors. This comprehensive article delves into the impact of real-time analytics across e-commerce, financial technology, cybersecurity, and emerging technological trends. In e-commerce, real-time analytics enables sophisticated personalization and dynamic pricing strategies, enhancing customer experiences and operational efficiency. The fintech sector leverages these capabilities for improved fraud detection and risk management, while cybersecurity frameworks benefit from enhanced threat detection and response mechanisms. The integration of edge computing and artificial intelligence further amplifies these capabilities, pointing toward a future where instantaneous data processing and decision-making become the norm across industries. 

Real-Time Analytics; Edge Computing; Personalization; Cybersecurity; Digital Transformation

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-1168.pdf

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Pavan Surya Sai Koneru. Real-time analytics: Transforming the digital economy. World Journal of Advanced Research and Reviews, 2025, 26(1), 1241-1245. Article DOI: https://doi.org/10.30574/wjarr.2025.26.1.1168

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.


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