The role of dynamic capabilities in achieving business sustainability: The case of PT XYZ Indonesia

In the midst of escalating globalization and rapid digital transformation, companies face increasingly complex challenges not just to survive, but to thrive. This research focuses on PT. Bumi Pembangunan Pertiwi, a family-owned company with a long-standing presence in the building materials and fast-moving consumer goods (FMCG) sectors, striving to overcome competitive pressures and rapidly changing consumer paradigms. The central research question is: How can a family-owned company with limited resources implement dynamic capabilities to enhance its competitiveness and sustainability in a dynamic market? This study explores the theory of dynamic capabilities: sensing, seizing, and transforming as a theoretical framework to address this question. Employing a qualitative approach with a case study method, this research delves into the internal and external dynamics of the company. Through primary data obtained from in-depth interviews with senior management and employees, and secondary data from company documents, this analysis reveals how PT. Bumi Pembangunan Pertiwi responds to the rapidly changing market challenges. The findings demonstrate that the company has successfully performed market sensing to accurately identify opportunities and threats, utilized seizing to capture these opportunities through product innovation and diversification, and effectively conducted transforming to optimize organizational structure and information technology. This success not only strengthens their market position but also provides valuable lessons for other family-owned companies in Indonesia facing globalization and digitalization.