Implementation of content marketing strategies in micro and small enterprises in Makassar City - Indonesia

The implementation of the content marketing strategy at Business “Kopi 1000 Nurhidayah” in building customer engagement. This research used a qualitative method with data collection techniques through observation and the distribution of questionnaires to the followers of the SMEs Instagram account. The results of the study indicate that the implementation of the content marketing strategy through content idea development, copywriting, editing, and the use of relevant captions and hashtags successfully increased customer interaction on social media. The number of followers and sales increased significantly after the implementation of this strategy. The study concludes that content marketing is effective in increasing customer engagement and driving sales growth at Micro and Small Enterprises.