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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Artificial Intelligence for IT strategy: Driving data-driven decision-making and business alignment

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  • Artificial Intelligence for IT strategy: Driving data-driven decision-making and business alignment

Shirley Ugwa *

Independent Researcher, Stoke-on-trent, United Kingdom.
 
Review Article
World Journal of Advanced Research and Reviews, 2023, 18(02), 1455-1474
Article DOI: 10.30574/wjarr.2023.18.2.0922
DOI url: https://doi.org/10.30574/wjarr.2023.18.2.0922
 
Received on 09 April 2023; revised on 18 May 2023; accepted on 21 May 2023
 
This article investigates the transformational impact of Artificial Intelligence (AI) on IT strategy, data-driven decision making & business alignment. AI has emerged as one of the crucial enablers for firms driving agility, precision, and insight into the future as digital transformation accelerates. The discussion examines how AI fits into current IT strategies, supporting the transition from reactive to proactive operations. It explores the development of business intelligence systems enhanced by AI into veritable systems capable of providing the business with predictive insights and real-time decision-making solutions. The article also considers the part of machine learning for business optimization via enhanced automation, increased efficiency, and the implementation in finance and logistics on a sector-specific basis.
In addition, the article pays special attention to the growing role of AI in the field of risk management that is exemplified in the achievements of real-time threat detection and strategic forecasting. Tools for natural language processing (NLP) are used to fill gaps in communication for IT departments and business functions. Moreover, AI can identify the trend in markets and accelerate R & D and thus facilitate innovation management. Digital leadership, especially the need for position of Chief AI officers plays a special role for successful AI implementation. Issue of ethics, data privacy, infrastructure required and shortage of the human resource is addressed by the article. Furthermore, the article considers such emerging trends, as AI system’s ability to make independent decisions, making algorithms more transparent, and promoting cooperation between individuals and AI technologies.
 
Artificial Intelligence; IT Strategy; Data-Driven Decision-Making; Business Alignment; Predictive Analytics; Explainable AI
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2023-0922.pdf

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Shirley Ugwa. Artificial Intelligence for IT strategy: Driving data-driven decision-making and business alignment. World Journal of Advanced Research and Reviews, 2023, 18(2), 1455-1474. Article DOI: https://doi.org/10.30574/wjarr.2023.18.2.0922

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