1 Executive Master of Business Administration in Healthcare Management Programme, Open College Future Leaders, Ltd UK in Collaboration with Portman College, The Business Education Specialist, Selangor, Seri Kembangan 43300, Malaysia
2 Pharmacist of Apotek Nusantara Farma Care, Sumatera Utara, Medan 20146, Indonesia.
3 Faculty of Pharmacy Universitas Sumatera Utara, Sumatera Utara, Medan 20155, Indonesia.
4 Open College Future Leaders, Ltd, London, United Kingdom (UK).
5 Education Inspirator Indonesia, Malang, Jawa Timur, Indonesia.
6 Faculty of Medicine, Universitas Methodist Indonesia, Sumatera Utara, Medan 20132, Indonesia.
Review Article
World Journal of Advanced Research and Reviews, 2024, 24(03), 1961-1969
Received on 10 October 2024; revised on 12 December 2024; accepted on 14 December 2024
The pharmaceutical industry, particularly pharmacies, is undergoing a significant transformation driven by the rapid advancement of technology and digital marketing. This review explores how implementing technology, such as pharmacy management systems (PMS), mobile applications, and point-of-sale (POS) systems, enhances operational efficiency by improving stock management, reducing errors, and speeding up transactions. Additionally, digital marketing strategies, including social media, search engine optimization (SEO), and email marketing, help increase pharmacy visibility, build customer engagement, and drive sales growth. A systematic review of literature from reputable sources over the past decade was conducted to identify the impact of these technologies on pharmacy operations and turnover. The findings indicate that technology adoption improves operational performance and customer satisfaction, while digital marketing expands market reach and strengthens customer loyalty. However, small pharmacies face high implementation costs and a lack of technological expertise. Despite these challenges, the potential for growth remains substantial. Pharmacies can leverage these tools to increase efficiency, customer retention, and revenue. In conclusion, adopting technology and digital marketing is essential for pharmacies to stay competitive in an increasingly digital world, provided they address the challenges in implementation.
Technology Adoption; Digital Marketing; Pharmacy Management Systems; Operational Efficiency; Customer Loyalty
Preview Article PDF
Nasri Nasri, Sentosa, R. Arvin I. Miracelova, Alamsyah and Sukirman Lie. Application of pharmacy management systems and digital marketing: Impact on highly efficiency and increased turnover. World Journal of Advanced Research and Reviews, 2024, 24(3), 1961-1969. Article DOI: https://doi.org/10.30574/wjarr.2024.24.3.3815