1 Master of Disaster Management, Postgraduate School, Universitas Airlangga, Surabaya, Indonesia.
2 Master of Health Economics, Postgraduate School, Universitas Airlangga, Surabaya, Indonesia.
3 Division of Veterinary Reproduction, Faculty of Veterinary Medicine, Universitas Airlangga, Surabaya, Indonesia.
4 Postgraduate School, Universitas Airlangga, Surabaya, Indonesia.
Research Article
World Journal of Advanced Research and Reviews, 2024, 24(03), 355–363
Received on 18 October 2024; revised on 02 December 2024; accepted on 05 December 2024
Indonesia is one of the world's largest coffee producers with a wealth of local coffee varieties that reflect the uniqueness of their producing regions. However, local coffee such as that produced in Karang Sidemen Village, Central Lombok, faces major challenges in improving market competitiveness due to the need for Intellectual Property Rights (IPR) protection. This study aims to evaluate the impact of IPR registration, particularly product logos, on the competitiveness of Karang Sidemen local coffee. This study used a qualitative approach involving four farmer groups in Karang Sidemen Village as the main subjects. Data were collected through in-depth interviews, participatory observation, and document analysis, then analyzed using a thematic approach. The results showed that logo registration significantly improved product competitiveness through strengthening brand identity, increasing consumer confidence, and expanding market access. Some farmer groups reported an increase in sales of up to 20% after the product logo was officially registered, as well as a 25% increase in product selling prices. The main challenges faced were a lack of literacy about IPR and limited access to technology, which were successfully overcome through an intensive community-based mentoring program. The study concludes that IPR protection is an important strategy in supporting the economic sustainability of local coffee producers. The study recommends collaboration between the government, academic institutions, and local communities to improve farmers' legal and technological literacy. In addition, further research is recommended to evaluate the long-term impact of IPR implementation on farmers' welfare and the sustainability of local agricultural products.
Intellectual Property Rights; Local coffee; Competitiveness; Branding; logo
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Hijrah Saputra, Wahyu Aditama Putra Mukti Wibawa, Sri Pantja Madyawati, Rosda Rodhiyana and Filzawati Sindangan. Analysis of the role of intellectual property rights protection in increasing the competitiveness of local coffee. World Journal of Advanced Research and Reviews, 2024, 24(3), 355-363. Article DOI: https://doi.org/10.30574/wjarr.2024.24.3.3713