1 Department of Business Administration, University of South Wales, United Kingdom.
2 Department of Business Management, Nasarawa State University, Keffi. Nasarawa State, Nigeria.
3 Department of Strategic and Digital Marketing, University of South Wales, UK.
4 Goizueta Business School, Emory University, Atlanta Georgia, USA.
5 Department of Communications, University of North Dakota, Grand Forks, USA.
Research Article
World Journal of Advanced Research and Reviews, 2024, 23(03), 355-370
Received on 22 July 2024; revised on 26 August 2024; accepted on 29 August 2024
This study examines the issues in Air Australasia’s supply chain operations as a leading low cost carrier (LCC) in the market. It delves into the inefficiencies within the airlines supply chain that affect its operational efficiency and competitiveness. The goal of this research is to pinpoint key areas of inefficiency and suggest strategies for enhancing the airlines operational effectiveness and competitive edge. The study’s population includes individuals engaged in managing the airlines supply chain like supply chain managers and logistics coordinators among others. A group of 25 participants was purposefully selected to gain a thorough understanding of how the airline manages its supply chain processes. The research uses a blend of qualitative and quantitative methods and Data was gathered through organized interviews surveys and by examining internal documents such, as financial reports and operational records. The researchers looked closely at the data to find common themes and used statistical techniques to analyze the quantitative data for patterns and relationships between variables. Their discoveries pointed out weaknesses in procurement processes and logistics coordination as well as issues with risk control. They provided recommendations on how Air Australasia could enhance its edge by implementing stronger risk assessment strategies and align its supply chain operations with industry norms for better performance and sustainability over time. The research adds to our knowledge of how supply chains work in the low cost carrier (LCC) industry and offers advice for businesses looking to improve their operations efficiently. These suggestions focus on streamlining supply chain operations and improving customer satisfaction to help Air Australasia stay competitive in the LCC market.
Budget airlines, Low Cost Carriers (LCCs) managing the supply chain effectively to gain an edge through identifying risks and benchmarking strategies within the context of Air Australasia operating in the aviation market of Australasia.
Supply Chain Management (SCM); Low Cost Carriers (LCCs); Competitive Advantage; Risk Identification; Benchmarking; Australasian Aviation Market
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Babatunde Olusola Awotiwon, Joy Onma Enyejo, Fadekemi Rukayat Adedoyin Owolabi, Idayat Ninilola Ololade Babalola and Toyosi Motilola Olola. Addressing Supply Chain Inefficiencies to Enhance Competitive Advantage in Low-Cost Carriers (LCCs) through Risk Identification and Benchmarking Applied to Air Australasia’s Operational Model. World Journal of Advanced Research and Reviews, 2024, 23(3), 355-370. Article DOI: https://doi.org/10.30574/wjarr.2024.23.3.2684