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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Marketing strategy of bottled drinking water ‘’envoz’’ with transformative learning

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  • Marketing strategy of bottled drinking water ‘’envoz’’ with transformative learning

Luki Sri Anggoro Wati * and Listyowati Puji Rahayu

Department of Management, Faculty of Economics and Business, Boyolali University, Central Java - Indonesia.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 23(02), 2339-2344
Article DOI: 10.30574/wjarr.2024.23.2.2530
DOI url: https://doi.org/10.30574/wjarr.2024.23.2.2530
 
Received on 17 July 2024; revised on 24 August 2024; accepted on 26 August 2024
 
Envoz is one of the Bottled Drinking Water (AMDK) products that is processed with 30 juz Qur'an murottal readings every day for 24 hours without stopping. In addition, other treatments are given, namely with the addition of oxygen which is believed to make the body healthier and stronger. This paper aims to find out the marketing concept of the Envozz brand targeting consumers in Central Java. This research uses a field approach. Data sources are obtained through interviews, observation and documentation. The results showed that the marketing carried out by AMDK Brand Envoz was based on transformative learning, where in each marketing was designed to foster awareness and desire of the public personally to consume healthy water. This is because in transformational learning, the best motivation to do something comes from internal or self.
 
Transformative; Marketing; Bottled; Drinking; Water
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-2530.pdf

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Luki Sri Anggoro Wati and Listyowati Puji Rahayu. Marketing strategy of bottled drinking water ‘’envoz’’ with transformative learning. World Journal of Advanced Research and Reviews, 2024, 23(2), 2339-2344. Article DOI: https://doi.org/10.30574/wjarr.2024.23.2.2530

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