Home
World Journal of Advanced Research and Reviews
International Journal with High Impact Factor for fast publication of Research and Review articles

Main navigation

  • Home
    • Journal Information
    • Editorial Board Members
    • Reviewer Panel
    • Abstracting and Indexing
    • Journal Policies
    • Our CrossMark Policy
    • Publication Ethics
    • Issue in Progress
    • Current Issue
    • Past Issues
    • Instructions for Authors
    • Article processing fee
    • Track Manuscript Status
    • Get Publication Certificate
    • Join Editorial Board
    • Join Reviewer Panel
  • Contact us
  • Downloads

eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in April 2026 (Volume 30, Issue 1) Submit manuscript

Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023

Breadcrumb

  • Home
  • Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023

Arjhel Valenton Domingo * , Mercy Verdillo Torres , Rhea Malaca Villacorte , Mark Edrian Pablo Macaso, Rowena Balita Abat, Racquel Salazar Mallare, and Lady Anne Magbitang Murillo

College of Management and Business Technology, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines.
 
Research Article
World Journal of Advanced Research and Reviews, 2024, 23(02), 1729-1738
Article DOI: 10.30574/wjarr.2024.23.2.2548
DOI url: https://doi.org/10.30574/wjarr.2024.23.2.2548
 
Received on 13 July 2024; revised on 20 August 2024; accepted on 22 August 2024
 
This study investigated the employment status and attainment of program educational objectives among BSBA Marketing Management graduates from the Nueva Ecija University of Science and Technology (NEUST) for 2018 to 2023. Using a descriptive quantitative research design, the study included all 898 graduates from the specified period. Data collection was conducted through a Google Form survey. The study employed a four-point Likert scale to assess the graduates' perceived attainment of educational objectives, allowing for a detailed analysis of their alignment with career outcomes. Findings indicated that most graduates perceived their educational objectives as highly attained, indicating that the program effectively prepared students for professional roles in marketing management. The analysis also revealed trends in employment status, with a significant proportion of graduates securing employment in roles directly related to their field of study. This outcome underscored the relevance and impact of the program on graduates' career paths. The results of this study provided valuable insights for educators and administrators in refining the BSBA Marketing Management program to better align with industry demands and graduate aspirations. The findings also highlighted the importance of continuous program evaluation to ensure that educational objectives were met and that graduates were adequately prepared for the evolving job market.
 
BSBA Marketing Management; Employment status; Graduate outcomes; Program educational objectives
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-2548.pdf

Preview Article PDF

Arjhel Valenton Domingo, Mercy Verdillo Torres, Rhea Malaca Villacorte, Mark Edrian Pablo Macaso, Rowena Balita Abat, Racquel Salazar Mallare and Lady Anne Magbitang Murillo. Employment status and attainment of program educational objectives among bachelor of science in business administration major marketing management graduates of Nueva Ecija University of Science and Technology from 2018-2023. World Journal of Advanced Research and Reviews, 2024, 23(2), 1729-1738. Article DOI: https://doi.org/10.30574/wjarr.2024.23.2.2548

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

Get Certificates

Get Publication Certificate

Download LoA

Check Corssref DOI details

Issue details

Issue Cover Page

Editorial Board

Table of content

Copyright © 2026 World Journal of Advanced Research and Reviews - All rights reserved

Developed & Designed by VS Infosolution