Department of Mathematics and Statistics, The Federal Polytechnic, Ado Ekiti, Ekiti State, Nigeria.
Research Article
World Journal of Advanced Research and Reviews, 2021, 09(01), 188-197
Article DOI: 10.30574/wjarr.2021.9.1.0009
Received on 04 January 2021; revised on 11 January 2021; accepted on 13 January 2021
The research examined the reasons polytechnic students join social media such as Instagram and what they intend to learn from celebrities on Instagram in order to have their ideal body image for self-esteem. The study identified different measures polytechnic students used to achieve desired body image and the level of psychological effect Instagram posts have on their body image. The analysis is based on the findings of a questionnaire survey carried out in two higher institutions in Nigeria (N=600). The results revealed Nigerian students are highly conscious of their body image (91.2%), they employed different measures to achieve their desired body image, the rate at which Nigerian students patronized products advertised on Instagram to acquire ideal beauty standard is relatively high (61.5%) and finally, level of psychological effect of Instagram posts on body image is approximately high (88%).
Instagram posts; Body Image; Purposive Sampling Technique; Likert Scale; Chi Square Test
Preview Article PDF
Taiwo Stephen Fayose, Lanre Adebara and Folashade Adeola Bolarinwa. On the image promotion on social media by polytechnic students in Nigeria. World Journal of Advanced Research and Reviews, 2021, 9(1), 188-197. Article DOI: https://doi.org/10.30574/wjarr.2021.9.1.0009