Marketing Management Department, Faculty of Business Management, Hanoi University of Industry, 298 Cau Dien, Bac Tu Liem, Hanoi, Vietnam.
Research Article
World Journal of Advanced Research and Reviews, 2024, 22(02), 203-214
Received on 29 March 2024; revised on 02 May 2024; accepted on 04 May 2024
This research explores the impact of university leadership on employee behavior, with the mediating role of university culture. Using a quantitative research approach, this study collected the data from 938 participants. Collected data were analyzed with SPSS 25 and AMOS 24 software. The findings showed a positive relationship between university leadership and university culture, and university culture negatively impact on employee turnover behavior. Furthermore, university leadership indirectly influences employee commitment and turnover behavior through mediating role of university culture. From the discoveries of this research, the authors propose theoretical and managerial implications to fostering a robust university culture. The ultimate goal is to decrease employee turnover behavior, providing valuable insights for university leadership to create a more sustainable work environment. This study contributes to the existing literature by offering a comprehensive model that integrates university leadership, university culture, and employee behavior. The managerial contribution not only focusing on university leadership but also cultivating a culture that contribute to a sustainable university.
University Leader; University Culture; Employee Commitment; Turnover Behavior
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Ngo Van Quang, Vu Dinh Khoa, Nguyen Thi Nguyet Dung, Bui Thi Phuong Hoa and Nguyen Thi Thu Huyen. Mediating effect of university culture in the relationship between university leadership and employee behaviors. World Journal of Advanced Research and Reviews, 2024, 22(2), 203-214. Article DOI: https://doi.org/10.30574/wjarr.2024.22.2.1387