1 Dean and Head of International Relations, IIMS, Pune, India.
2 Business administration, IIMS, PUNE, India.
3 Business Administration SBIIMS, PUNE, India.
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(03), 674-689
Received on 29 January 2024; revised on 03 March 2024; accepted on 06 March 2024
Once an education IT pioneer, BYJU'S, failure convoluted startup workers, investors. Byju failed due to financial mismanagement. Bad decisions and inconsistent financing prevented the corporation from paying its obligations. Company disagreements and leadership instability hurt BYJU'S operations. Due to negative press, BYJU'S brand suffers, its reputation suffered from data breaches, false advertising, and forced purchases. When the economy is terrible, earning more is tougher. These issues must be addressed for the future of technology. Businesses must be frugal, transparent, and financially aware. Customise marketing and market segmentation to accommodate everyone. Openness to new ideas and flexibility are needed to compete in a fast-changing market. Innovation, perseverance, and morality help Ed-tech overcome problems and capture opportunities. Businesses may learn from BYJU'S errors to grow sustainably, establish trust, and lead in the fast-paced, competitive educational technology business. Ed-tech must innovate after Byju failed. The company couldn't innovate; therefore, it struggled to compete and survive. Edtech companies must be inventive, customer-focused, and adaptable to compete in a competitive, ever-changing business. Learning from setbacks and encouraging resilience and creativity may help ed-tech companies thrive.
Edtech; Strategy; Business operations; Leadership; Sustainability
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Samrat Ray, Kaviya Jain, Piyush Birru and Ruchika Mohata. A case study of BYJU’S failure. World Journal of Advanced Research and Reviews, 2024, 21(3), 674-689. Article DOI: https://doi.org/10.30574/wjarr.2024.21.3.0765