1 Information Technology & Management, University of Texas, Dallas, USA.
2 Independent Researcher, UK.
3 Spacepointe Limited Rivers State, Nigeria.
4 Marketing Department, British American Tobacco, Nigeria.
5 Dangote Sugar Refinery Plc, Lagos, Nigeria.
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(02), 085-095
Article DOI: 10.30574/wjarr.2024.21.2.0396
Received on 14 December 2023; revised on 01 February 2024; accepted on 03 February 2024
In the dynamic landscape of the digital economy, the integration and utilization of Big Data have emerged as pivotal factors influencing economic growth and innovation. This paper undertakes a comprehensive review of the contrasting roles that Big Data plays in shaping the digital economies of the United States and Africa. By examining the unique socio-economic contexts and infrastructural landscapes of these regions, the study seeks to shed light on the divergent trajectories of Big Data adoption and its impact on economic development. In the context of the United States, where a mature digital infrastructure prevails, Big Data has become a linchpin for innovation, competitiveness, and economic resilience. The paper delves into specific industries, such as technology, finance, and healthcare, to elucidate how Big Data analytics is leveraged to drive efficiency, inform decision-making, and foster disruptive advancements. The study extends beyond the corporate sector to explore the implications of Big Data on policy formulation and governance. Conversely, the study shifts its focus to Africa, a region characterized by diverse economic landscapes and varying degrees of technological development. The analysis explores the challenges and opportunities posed by Big Data adoption in Africa, highlighting the potential for leapfrogging traditional development stages through strategic data-driven initiatives. Additionally, the paper addresses issues related to data privacy, security, and the need for collaborative efforts to bridge the digital divide. Ultimately, this comparative review aims to contribute to a nuanced understanding of the role of Big Data in shaping the digital economies of the USA and Africa. By delineating the divergent trajectories, challenges, and opportunities, the study provides a foundation for informed policy recommendations, fostering inclusive and sustainable economic development in the digital age.
Big Data; Digital Economy; USA; Africa; Artificial intelligence; Review
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Rhoda Adura Adeleye, Kehinde Feranmi Awonuga, Ndubuisi Leonard Ndubuisi, Oluwaseun Peter Oyeyemi and Onyeka Franca Asuzu. Reviewing big data's role in the digital economy: USA and Africa focus. World Journal of Advanced Research and Reviews, 2024, 21(2), 085-095. Article DOI: https://doi.org/10.30574/wjarr.2024.21.2.0396