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eISSN: 2582-8185 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

The role of brand image, electronic word of mouth and customer satisfaction in building repurchase intention in e-marketplace

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  • The role of brand image, electronic word of mouth and customer satisfaction in building repurchase intention in e-marketplace

Lena Ellitan *

Faculty of Business, Widya Mandala Catholic University Surabaya, Indonesia.
 
Review Article
World Journal of Advanced Research and Reviews, 2024, 21(01), 1529–1538
Article DOI: 10.30574/wjarr.2024.21.1.0189
DOI url: https://doi.org/10.30574/wjarr.2024.21.1.0189
 
Received on 05 December 2023; revised on 14 January 2024; accepted on 16 January 2024
 
E-marketplaces are not only used as sites for carrying out online buying and selling transactions, but also offer features that are superior to other e-marketplaces. Buying and selling activities through e-marketplaces have grown rapidly compared to when e-marketplaces were first established. Today's e-marketplaces not only act as buying and selling sites, but also have interesting features. The intensive use of live streaming and live shopping features attracts the attention of potential consumers to find out more about the product. This phenomenon can be used as an opportunity to offer products and attract new consumers, or even attract old consumers to make repeat purchases. e-marketplaces has business opportunities by increasing interest in repeat purchases even though competition between e-marketplaces is increasingly crowded. This article discusses the influence of brand image and electronic word of mouth on repurchase intention through customer satisfaction in e-market place.
 
Brand Image; Electronic Word of Mouth; Customer Satisfaction; Repurchase Intention; E-Market Place
 
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2024-0189.pdf

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Lena Ellitan. The role of brand image, electronic word of mouth and customer satisfaction in building repurchase intention in e-marketplace. World Journal of Advanced Research and Reviews, 2024, 21(1), 1529-1538. Article DOI: https://doi.org/10.30574/wjarr.2024.21.1.0189

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