Home
World Journal of Advanced Research and Reviews
International Journal with High Impact Factor for fast publication of Research and Review articles

Main navigation

  • Home
    • Journal Information
    • Editorial Board Members
    • Reviewer Panel
    • Abstracting and Indexing
    • Journal Policies
    • Our CrossMark Policy
    • Publication Ethics
    • Issue in Progress
    • Current Issue
    • Past Issues
    • Instructions for Authors
    • Article processing fee
    • Track Manuscript Status
    • Get Publication Certificate
    • Join Editorial Board
    • Join Reviewer Panel
  • Contact us
  • Downloads

eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Impact of innovative marketing strategy behind Balaji wafers brand profitability in Pune city

Breadcrumb

  • Home
  • Impact of innovative marketing strategy behind Balaji wafers brand profitability in Pune city

Samrat Ray 1, *, Sumitra Roy 2 and Anil Varma 1

1 International Institute of Management Studies, Pune, Maharashtra, India.
2 ISMS Group of Institutions, Pune, Maharashtra, India.
 
Review Article
World Journal of Advanced Research and Reviews, 2023, 20(01), 1240-1250
Article DOI: 10.30574/wjarr.2023.20.1.2140
DOI url: https://doi.org/10.30574/wjarr.2023.20.1.2140
 
Received on 11 September 2023; revised on 26 October 2023; accepted on 29 October 2023
 
Balaji Wafers' success attributed to its innovative marketing strategies, which include word-of-mouth advertising, quality control checks, and a dedication to sustainability. The company's regional focus and distribution strategy may be responsible for its leadership in Gujarat and Maharashtra. Balaji has succeeded in growing its market share by offering a greater selection of goods and services at competitive prices. Current trends should be included, social media platforms should be used actively, and sustainable practises should be used. The Innovation Adoption Curve clearly shows Balaji's astute product strategies. Future growth is possible if local as well as Internaltional presence is maximised, undiscovered markets are investigated, and corporate social responsibility is given top priority. The importance of consumer-centric marketing as a crucial element in establishing long-term success in fiercely competitive industries is highlighted by this case study.
 
Marketing strategy; Segmentation; Pune; FMCG; Brand
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2023-2140.pdf

Preview Article PDF

Samrat Ray, Sumitra Roy and Anil Varma. Impact of innovative marketing strategy behind Balaji wafers brand profitability in Pune city. World Journal of Advanced Research and Reviews, 2023, 20(1), 1240-1250. Article DOI: https://doi.org/10.30574/wjarr.2023.20.1.2140

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

Get Certificates

Get Publication Certificate

Download LoA

Check Corssref DOI details

Issue details

Issue Cover Page

Editorial Board

Table of content

Copyright © 2026 World Journal of Advanced Research and Reviews - All rights reserved

Developed & Designed by VS Infosolution