1 Lancashire School of Business, University of Central Lancashire, Preston, United Kingdom.
2 School of Science, Engineering and Environment, University of Salford, Greater Manchester, United Kingdom.
3 Lancashire School of Business, University of Central Lancashire, Preston, United Kingdom.
4 School of Engineering and Computing, University of Central Lancashire, Preston, United Kingdom.
5 Royal Docks School of Business and Law, University of East London, London, United Kingdom.
6 Department of Administration, Nasarawa State University, Keffi, Nigeria.
Review Article
World Journal of Advanced Research and Reviews, 2023, 20(01), 1166-1177
Article DOI: 10.30574/wjarr.2023.20.1.2185
Received on 16 September 2023; revised on 25 October 2023; accepted on 27 October 2023
This research explores the origins and evolution of frugal innovations (FIs) within the grassroots communities of developing countries. It scrutinises how these innovations employ inventive business models that hold promise for sustainable development. The analysis centers on distinct aspects of business models, primarily elucidating the concepts of value proposition, value creation, and value capture. FIs, as this study reveals, possess the transformative ability to convert marginalised and underserved populations at the grassroots level into innovative consumer segments. Through an in-depth exploration of three compelling FI (Technology Hub, Albarka Yoghurt and JK Innovation) case studies, this research significantly contributes to the existing literature concerning FI business models. These cases vividly illustrate how individuals constrained by limited access to education, capital, and resources can ingeniously bring affordable products to market, employing unconventional strategies to fulfil the unmet needs of underserved demographics in developing nations."
Frugal Innovation; Business Model; Sustainability; Grassroots.
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Abdullahi Giza Abubakar, Ibrahim Abubakar Sadiq, Dan’asabe Godwin Geyi, Mukdem Mark Dabok, Shamsuddeen Musa Aujara and Rahmat Muhammad Loko. Sustainable business models and grassroots frugal innovations in developing countries. World Journal of Advanced Research and Reviews, 2023, 20(1), 1166-1177. Article DOI: https://doi.org/10.30574/wjarr.2023.20.1.2185