Department of Business Administration, Politeknik Negeri Medan, Indonesia.
Research Article
World Journal of Advanced Research and Reviews, 2023, 19(03), 1214–1226
Received on 21 February 2023; revised on 29 March 2023; accepted on 31 March 2023
This research aims to analyze the choice based on the research model, a modification of The Health Belief Model (HBM), consisting of perceived susceptibility, perceived severity, self-efficacy, Subjective knowledge and Travel Risk Perception on destination choice and travel avoidance as moderator variables. The results found that perceived susceptibility, self-efficacy, and travel risk perception positively and significantly influence travel avoidance directly. Only travel risk perception significantly impacted tourists' destination choices. Indirectly, perceived susceptibility and travel risk perception greatly influenced destination choice, with travel avoidance as a moderator variable. Travel risk perception was the most influential factor to travel avoidance and tourists' destination choice during the Covid19 outbreak.
Travel avoidance; Tourist destinations choice; COVID-19 outbreak; The Health Belief Model
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Anggiat Parlindungan Simbolon, Efni Siregar, Safaruddin and Vivianti Novita. Travel avoidance and destination choice analysis: Indonesian's case study. World Journal of Advanced Research and Reviews, 2023, 19(3), 1214-1226. Article DOI: https://doi.org/10.30574/wjarr.2023.19.3.0525