Faculty of Dentistry, University of Cuenca, Ecuador.
Review Article
World Journal of Advanced Research and Reviews, 2023, 18(03), 1434-1438
Article DOI: 10.30574/wjarr.2023.18.3.1237
Received on 16 May 2023; revised on 24 June 2023; accepted on 27 June 2023
Marketing as a science originated and developed in the 20th century, but has a much longer history and has developed in two directions: the first was the transformation into a business enterprise and the second was the internal management of the business due diligence activities. As for the transition to the company, this includes recent developments. This demonstrates that marketing is a science oriented to meet the needs of consumers, forcing their concept to be dynamic and adapt over the years. It works in conjunction with other areas such as production, research, administration, human resources and accounting. On the other hand, digital marketing has its rise in the 90’s and with the passage of time became a facilitator of processes such as customer recruitment and staff. Social networks within the dental area and other companies are a good tool for attracting potential customers and strengthening ties with existing ones. For this to be possible, a strategic plan must be implemented, which will always be directed under the mission, vision and values of our company. And, with the help of new digital trends, developing this plan becomes easier.
Marketing; SWOT; Clinic; Mission; Vision; Advertising
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Domenica Emilia Avila Jaramillo, Natalia Sofia Romero Palacios, Andrea Belen Sangacha Méndez and Manuel Estuardo Bravo Calderón. Digital marketing to boost dental clinic care. World Journal of Advanced Research and Reviews, 2023, 18(3), 1434-1438. Article DOI: https://doi.org/10.30574/wjarr.2023.18.3.1237