Department of Tourism and Travel Management, Central University of Jammu, Samba, UT of Jammu and Kashmir, India.
Research Article
World Journal of Advanced Research and Reviews, 2023, 18(02), 1166-1172
Article DOI: 10.30574/wjarr.2023.18.2.0980
Received on 13 April 2023; revised on 25 May 2023; accepted on 27 May 2023
The Buddhist Circuit holds significant spiritual, social, cultural, and economic value and attracts a diverse range of tourists. Understanding the perceptions of tourists regarding the destination service quality is crucial for enhancing the overall tourism experience. This study aims to conduct a comparative analysis of domestic and foreign tourists' perceptions of destination service quality in the Buddhist Circuit of India. A quantitative approach was employed, utilizing a structured questionnaire to collect data on tourists' perceptions of destination service quality. Four -hundred thirty two tourists were surveyed to determine their perceptions of destination service quality. The data was analyzed using statistical techniques to uncover similarities and disparities in the perceived attributes of destination service quality. The findings of the research reveal that tourists generally had a positive perception of the overall destination service quality in the Buddhist Circuit. The findings of the study contribute to the existing literature on destination service quality and provide valuable insights for destination managers, policymakers, and tourism stakeholders.
Buddhist Circuit; Destination service quality; Domestic tourists; Foreign tourists
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Ranjeet Kumar Raman. Comparative analysis of domestic and foreign tourists' perceptions of destination service quality: Evidence from the Buddhist Circuit in India. World Journal of Advanced Research and Reviews, 2023, 18(2), 1166-1172. Article DOI: https://doi.org/10.30574/wjarr.2023.18.2.0980