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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

The use of AI in marketing: Its impact and future

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  • The use of AI in marketing: Its impact and future

M. Jabeen *

Department of Commerce, JBAS College for Women, Chennai-18, India.
 
Review Article
World Journal of Advanced Research and Reviews, 2022, 16(03), 730-733
Article DOI: 10.30574/wjarr.2022.16.3.1419
DOI url: https://doi.org/10.30574/wjarr.2022.16.3.1419
 
 Received on 18 November 2022; revised on 22 December 2022; accepted on 25 December 2022
 
In an era of digitalization and availability of internet, the world is moving towards artificial intelligence, internet of things and big data analytics. Every sphere of life, medicine, manufacturing, education, finance, construction and the like are transforming into computer-based processes. This paper is a study on the use of Artificial Intelligence in Marketing of products. It aims at a conceptual analysis of the past, present and future of marketing in the light of Artificial Intelligence.
 

Artificial Intelligence; Marketing; Digital Marketing; Machine Learning; Big Data analytics

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2022-1419.pdf

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M. Jabeen. The use of AI in marketing: Its impact and future. World Journal of Advanced Research and Reviews, 2022, 16(3), 730-733. Article DOI: https://doi.org/10.30574/wjarr.2022.16.3.1419

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