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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Improving online purchasing decisions through product assessments on shopee marketplace consumers

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  • Improving online purchasing decisions through product assessments on shopee marketplace consumers

Mesra B 1, *, Hernawaty 2 and Surya Asih 2

1 Department of Master of Management Universitas Pembangunan Panca Budi, Medan, Indonesia.
2 Department of Management, Universitas Pembangunan Panca Budi, Medan, Indonesia.
 
Research Article
World Journal of Advanced Research and Reviews, 2022, 15(02), 459-466
Article DOI: 10.30574/wjarr.2022.15.2.0843
DOI url: https://doi.org/10.30574/wjarr.2022.15.2.0843
 
Received on 12 July 2022; revised on 17 August 2022; accepted on 19 August 2022
 
The purpose of this study is to analyze the factors that influence online purchase decisions on shopee marketplace. The method used is a method of collecting data through a questionnaire that is measured using an interval scale diagram. The sampling method uses a purposive sampling technique with the criteria of consumers who have transacted on shopee's online shopping site from November to December 2021 totaling 96 respondents, namely students of Universitas Pembangunan Panca Budi. This research is a quantitative study using associative strategies using descriptive statistics and structural equation modeling (SEM). The results of this study concluded that: (1) Products have a positive and significant effect on product valuation, (2) Products have a positive and significant effect on online purchasing decisions, (3) Prices have a positive and significant effect on product valuations, (4) Prices have a positive and significant effect on online purchasing decisions, (5) Product assessments have a positive and significant effect on online purchasing decisions, (6) Products have a positive and significant effect on online purchasing decisions through the process product assessment, (7) Price has a positive and significant effect on online purchasing decisions through the product assessment process.
 
Product; Price; Product Valuation; Online Purchasing Decision
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2022-0843.pdf

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Mesra B, Hernawaty and Surya Asih. Improving online purchasing decisions through product assessments on shopee marketplace consumers. World Journal of Advanced Research and Reviews, 2022, 15(2), 459-466. Article DOI: https://doi.org/10.30574/wjarr.2022.15.2.0843

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