Pharmacy marketing for public health impact: Promoting preventive care and health literacy through strategic campaigns
1 Vanderbilt University, USA.
2 Kaybat Pharmacy and Stores, Benin, Nigeria.
3 Independent Researcher, Nigeria.
4 Roche Products Limited, Lagos Nigeria.
Review Article
World Journal of Advanced Research and Reviews, 2023, 18(02), 1406–1418
Publication history:
Received on 10 April 2023; revised on 25 May 2023; accepted on 28 May 2023
Abstract:
Pharmacies are increasingly recognized as pivotal players in public health, capable of promoting preventive care and enhancing health literacy through strategic marketing campaigns. This research explores how pharmacies can effectively contribute to public health by aligning their marketing efforts with broader health initiatives. By leveraging their direct access to patients, pharmacies can raise awareness about vital preventive measures, such as vaccinations, disease screenings, and healthy lifestyle choices. This review examines the role of pharmacies in addressing health literacy gaps, particularly in simplifying complex medical information to ensure patients are better equipped to make informed health decisions. Strategic pharmacy marketing can promote preventive care by highlighting available services, encouraging early disease detection, and advocating for regular health check-ups. Through targeted campaigns, pharmacies can drive engagement and uptake of vaccinations and other preventive health measures, particularly among populations that might be less likely to access healthcare through traditional means. Furthermore, educational campaigns focused on improving health literacy are essential for empowering patients, helping them understand medication use, chronic disease management, and the importance of adhering to prescribed treatments. The research also highlights case studies where pharmacies have successfully led public health campaigns, demonstrating measurable improvements in community health outcomes. It discusses the importance of partnerships between pharmacies and public health organizations, fostering collaboration to amplify health messages. Finally, the review outlines strategies for effective campaign implementation, including the use of digital tools and data analytics to reach diverse patient populations. By integrating these approaches, pharmacies can serve as essential contributors to public health, promoting wellness, disease prevention, and improved patient outcomes.
Keywords:
Pharmacy Marketing; Public Health; Health Literacy; Strategic Campaigns
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0