Electronic banking on customer gratification of guaranty trust bank in ado-Ekiti
1 Department of Business Administration, School of Management Sciences, Bamidele Olumilua University of Education, Science and Technology Ikere Ekiti.
2 Department of Business Administration, Faculty of Management Sciences, Ekiti State University Ado Ekiti.
3 Department of Business Administration, School of Management Sciences, Bamidele Olumilua University of Education, Science and Technology Ikere Ekiti.
Research Article
World Journal of Advanced Research and Reviews, 2024, 24(01), 1389–1400
Publication history:
Received on 25 August 2024; revised on 10 October 2024; accepted on 13 October 2024
Abstract:
The study examined the effect of electronic banking on customer gratification of GT Bank in Ado-Ekiti. The aim of the study is to determine the effect of mobile banking on customer gratification; evaluated the effect of automated teller machine on customer gratification and examined point of sales on customer gratification. A descriptive survey research design was adopted for the study. The population of the study comprises GT Bank customers in Ado-Ekiti Metropolis. The sample size was 399. Yamane sampling model was employed in this study. Primary data used for the study were gathered through the administration of well-structured questionnaire. Questionnaire was used to elicit information from target respondents. Data gathered were analyzed using regression model. The result showed that mobile banking positively affects customer gratification as it was significant on customer gratification (t=4.096, t=3.224 and t=1.369 at P<0.05), Furthermore, showed that automated teller machine positively affects customer gratification as it was significant on customer gratification (t=6.199, t=-0.467 and t=3.502 at P<0.05) and finally, point of sales positively affect customer gratification as it was significant on customer gratification (t=1.972, t=-5.101 and t=.036 at P<0.05). Thus, concluded that electronic banking positively affects customer gratification particularly in Guarantee Trust Banks in Ado-Ekiti. From the findings, the recommendation was proffered.
Keywords:
Banking; Customer; Customer Gratification; Electronic Banking; Internet; Marketing; Gratification
Full text article in PDF:
Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0