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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in October 2026 (Volume 32, Issue 1) Submit manuscript

COMMUNICATION METADATA AS A DATA PRODUCT: PLATFORM DESIGN FOR INTERACTION ANALYTICS AND AI FEATURE GENERATION

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  • COMMUNICATION METADATA AS A DATA PRODUCT: PLATFORM DESIGN FOR INTERACTION ANALYTICS AND AI FEATURE GENERATION

Santosh Kumar Maddali *

Staff Data Engineer.
* Corresponding Author

Research Article

World Journal of Advanced Research and Reviews, 2025, 26(03), 2914–2923

Article DOI: 10.30574/wjarr.2025.26.3.2320

DOI url: https://doi.org/10.30574/wjarr.2025.26.3.2320

Received on 04 April 2025; revised on 12 June 2025; accepted on 15 June 2025

Communication systems such as email, chat, calendaring, and voice generate a continuous stream of metadata: who communicated with whom, when, through which channel, and with what response latency. This metadata is a rich source of signal for interaction analytics and for machine learning features, yet in most organizations it is scattered across application logs, collected without a stable contract, and reused without clear governance. This paper treats communication metadata as a first-class data product and proposes a reference platform design for producing it. The design separates ingestion and normalization from a privacy and policy layer, publishes the product under a versioned contract with explicit quality objectives, and serves two consumer families: interaction analytics workloads that compute interaction structure and responsiveness measures, and AI feature generation workloads that require point in time correct, reproducible features. We define the product contract, the identity and event model, the minimization and pseudonymization controls, and the feature generation path, and we describe an evaluation framework built on contract conformance, freshness, completeness, and reproducibility rather than on any single deployment. The contribution is a practical, technology-neutral blueprint that platform teams can adapt to existing streaming and lakehouse infrastructure while keeping message content out of scope and keeping privacy obligations enforceable by construction.

Communication Metadata, Data Products, Data Contracts, Interaction Analytics, Feature Engineering, Feature Store, Privacy By Design, Streaming Data Platforms

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-2320.pdf

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Santosh Kumar Maddali. COMMUNICATION METADATA AS A DATA PRODUCT: PLATFORM DESIGN FOR INTERACTION ANALYTICS AND AI FEATURE GENERATION. World Journal of Advanced Research and Reviews, 2025, 26(03), 2914–2923. Article DOI: https://doi.org/10.30574/wjarr.2025.26.3.2320

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.


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