Green business model for local artisans in Jalingo, Taraba state: A panacea for sustainable entrepreneurship

This study examines the Green Business Model for local artisans in Jalingo, Taraba State, as a pathway to sustainable entrepreneurship. It specifically investigates how resource efficiency, waste management, energy efficiency, and eco-friendly materials influence economic, environmental, and social sustainability among artisans engaged in carpentry, tailoring, welding, masonry, leatherwork, and small-scale crafts. The study adopts a survey research design. The sample size was determined using Taro Yamane's formula, which yielded 400 respondents from a combined population of 518,000. The data were collected using a structured questionnaire designed on a 5-point Likert scale. Out of 400 questionnaires administered, 315 were properly completed and returned. The data were analysed using ordinal regression because the dependent variables were ordinal. The results show that green business practices have varying effects across sustainability dimensions. For economic sustainability, resource efficiency is highly significant, with an odds ratio of 2.489, indicating a 148.9 per cent increase in the likelihood of improved economic outcomes. At the same time, eco-friendly materials show an odds ratio of 2.140, indicating a 114 per cent increase. Waste management is also significant, with an odds ratio of 1.704, representing a 70.4 per cent increase, whereas energy efficiency is not significant. For environmental sustainability, waste management has the strongest odds ratio (2.472), followed by eco-friendly materials (2.275), resource efficiency (1.982), and energy efficiency (1.679), all statistically significant. For social sustainability, only waste management and experience are significant, with odds ratios of 1.554 and 1.592, respectively, while the other variables are not significant. Based on the results, the study recommends targeted artisan training, financial incentives for green adoption, establishment of community waste recycling centres, improved access to eco-friendly materials, and strengthened institutional support to enhance sustainable entrepreneurship among artisans in Jalingo.