Evaluating the effectiveness of social media in health communication: assessing the impact and outcomes of health communication campaigns conducted on x (Twitter)
1 Caleb University, Department of Mass Communication, Ikorodu, Lagos State, Nigeria.
2 Adekunle Ajasin University, Department of Mass Communication, Akungba-Akoko, Ondo State, Nigeria.
3 Osun State Polytechnic, Department of Mass Communication, Iree, Osun State, Nigeria.
4 Federal Polytechnic Bauchi, Department of Mass Communication, Gwallameji, Bauchi State, Nigeria.
5 University of Lagos, Department of Mass Communication. Akoka, Lagos State, Nigeria.
Research Article
World Journal of Advanced Research and Reviews, 2024, 22(02), 1107-1112
Publication history:
Received on 04 April 2024; revised on 13 May 2024; accepted on 15 May 2024
Abstract:
Twitter, a leading health communication channel, has effectively promoted health awareness and continues to do so. It provides health information quickly and easily, serving as a vital source of health information. Health practitioners often use Twitter to disseminate health information, a trend that has become more prevalent than engaging audiences in multi-way conversations and interactions. This reassures us of the platform's effectiveness in reaching a broad audience. Twitter has emerged as a powerful tool for reaching a broader audience, offering platforms like Twitter Space for discussion and engagement with health professionals. This technology has brought a new dimension to healthcare, enlightening the public and promoting health behaviors, benefits, challenges, and preventive measures. This research delved into the effectiveness of Twitter in health communication. The study employed a quantitative approach, using a survey to assess the impact of health-related content on Twitter and evaluate the effectiveness of shared health communication. The anticipated outcomes of this research include a comprehensive understanding of the effectiveness of Twitter on health communication, insights into the effectiveness of health content Twitter users access, and recommendations for improving health outcomes through targeted audience campaigns by providing empirical evidence on the effectiveness of Twitter on health communication and a positive and crucial role play in promoting health awareness. Twitter has been used as a tool for health communication campaigns, and many Twitter users benefit from the health information gained there
Keywords:
Social Media; Health Communication; Twitter; Assessment; Campaign; Effectiveness.
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0