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eISSN: 2582-8185 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Methodological framework for enhancing retail banking service quality

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  • Methodological framework for enhancing retail banking service quality

Ibrokhimov Ilkhomjon Shavkatjon ugli *

Kimyo International University in Tashkent, Tashkent, Uzbekistan.

Research Article

World Journal of Advanced Research and Reviews, 2026, 29(03), 086–092

Article DOI: 10.30574/wjarr.2026.29.3.0513

DOI url: https://doi.org/10.30574/wjarr.2026.29.3.0513

Received on 21 January 2026; revised on 27 February 2026; accepted on 02 March 2026

The intensification of competition in financial markets, rapid digital transformation, and the growing sophistication of consumer expectations have significantly increased the strategic importance of service quality in retail banking. Ensuring sustainable competitiveness requires not only technological modernization but also a structured methodological approach capable of integrating customer experience management, operational efficiency, governance mechanisms, and performance measurement systems within a unified framework. This study develops a comprehensive methodological framework for enhancing retail banking service quality by synthesizing theoretical insights from service management, relationship marketing, digital transformation research, and banking governance studies.

Retail banking service quality; Methodological framework; Customer experience management; Performance measurement

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2026-0513.pdf

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Ibrokhimov Ilkhomjon Shavkatjon ugli. Methodological framework for enhancing retail banking service quality. World Journal of Advanced Research and Reviews, 2026, 29(3), 086-092. Article DOI: https://doi.org/10.30574/wjarr.2026.29.3.0513

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

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