The Impact of Behavioral Finance on Investment Decisions in Mindoro State University Employees Multi-Purpose Cooperative Members

This study examined the impact of behavioral finance on the investment decisions of members of the Mindoro State University Employees Multi-Purpose Cooperative (MinSUEMPCo), with emphasis on confirmation bias and conservatism bias. A quantitative research design was employed, involving all 80 cooperative members as respondents, using a structured questionnaire analyzed through descriptive statistics and Pearson correlation. Results showed that both confirmation bias and conservatism bias were present at high levels among members. However, confirmation bias had no significant relationship with investment decisions due to the passive and stable investment behavior of members. In contrast, conservatism bias exhibited a significant positive relationship with investment decisions, indicating a strong reliance on past experiences and preference for stability. Investment decision-making was found to be moderate, with limited knowledge of various investment products but high confidence and profit orientation. Based on these findings, a Behavioral Finance Empowerment Program was proposed as the study’s output. The program aims to enhance financial literacy, reduce behavioral biases, and promote more rational and adaptable investment decision-making among cooperative members.