AI in Interior Design: Risks, Opportunities and Influence on the Designer’s Authorial Style

This study undertakes a comprehensive analysis of the impact of artificial intelligence tools on interior design practice. In the introductory section the rapid growth of market volumes and the increasing relevance of integrating AI technologies are substantiated, after which the aim of the work is formulated — to identify and systematize the key challenges and prospects associated with the use of AI, as well as to assess the influence on the evolution of the authorial style and creative method of the designer. The methodology is based on a review of leading scientific publications devoted to generative design, process automation and ethical dilemmas of AI implementation in the creative industries. The work demonstrates that AI does not displace the designer but transforms their role by shifting the emphasis from the direct generation of conceptual ideas to the function of strategic curation, prompt engineering and interpretation of algorithmically obtained solutions. The main threat is revealed — not so much the complete loss of authorship as its stylistic homogenization and the smoothing of individual traits in the uncontrolled use of technologies. In conclusion it is argued that in order to preserve and further develop a unique creative style in the context of the active spread of AI access, specialists must master new competencies: critical comprehension of machine-generated results and skills in deep semantic interpretation, which will allow effective combination of the power of algorithms with personal creative impetus. The presented conclusions are valuable for practicing interior designers, architects, researchers in the field of computer design and educational institutions preparing personnel in the field of creative technologies.