Department of Public Relations, Faculty of Communication and Media Studies, University of Uyo, Nigeria.
World Journal of Advanced Research and Reviews, 2025, 28(03), 1220-1233
Article DOI: 10.30574/wjarr.2025.28.3.4063
Received 27 October 2025; revised on 10 December 2025; accepted on 13 December 2025
This study examined the influence of community relations practices on crisis management in Sterling Global Oil Resources’ OML 13 operations within the Uquo Marginal Field/Stubb Creek host communities of Esit Eket, Akwa Ibom State. Anchored on the Situational Crisis Communication Theory (SCCT), the study adopted a survey research design, using a multi-stage sampling technique to obtain responses from 363 residents drawn from Etebi Idung Akpaisang, Etebi Idung Iniang and Ikot Afaha Eket. Data were collected using a structured questionnaire and interview guide, and analysed through descriptive statistics and thematic analysis. Findings showed that Sterling Global Oil Resources implements notable community relations practices - such as regular meetings, development projects, open communication channels, employment opportunities and needs-aligned CSR - although consultation before major operational decisions remains inadequate. Results further indicated that these practices contributed to conflict reduction through participation, empowerment and frequent engagement; however, weak grievance handling, delayed response to concerns, limited transparency and poor early-warning communication reduce their crisis-management effectiveness. Residents generally held a positive perception of the company’s engagement but expressed dissatisfaction with grievance resolution and unmet development expectations. Major gaps - including delayed grievance response, limited involvement in decision-making and inadequate follow-up on initiatives - heightened mistrust and the risk of operational disruption. In conclusion, although community relations practices supported peacebuilding, strategic improvement and adaptive community engagement are necessary for long-term crisis resilience. It recommended that Sterling Global Oil Resources adopt a more participatory, transparent and proactive community engagement framework to strengthen long-term crisis resilience and stakeholder trust.
Community Relations; Crisis; Crisis Management; Sterling Global Oil Resources; Influence
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Precious Akamba Selong and Uduot Archibong Iwok. Influence of Community Relations on Crisis Management in Sterling Global Oil Resources’ OML 13 Operations at Uquo Marginal Field/Stubb Creek, Esit Eket. World Journal of Advanced Research and Reviews, 2025, 28(3), 1220-1233. Article DOI: https://doi.org/10.30574/wjarr.2025.28.3.4063