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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Combining Creativity and Analytics in Business

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  • Combining Creativity and Analytics in Business

Erik Avetisyan *

Entrepreneur and innovator in the field of consumer goods and alternative industries. Russia.

Review Article

World Journal of Advanced Research and Reviews, 2025, 26(02), 4529-4530

Article DOI: 10.30574/wjarr.2025.26.2.1931

DOI url: https://doi.org/10.30574/wjarr.2025.26.2.1931

Received on 08 April 2025; revised on 21 May 2025; accepted on 28 May 2025

The article explores the role of creativity and analytics in modern business. It emphasizes that combining creative thinking with data-driven decision-making forms a foundation for sustainable competitiveness. The main models for integrating creative and analytical methods are analyzed, along with statistical data illustrating the impact of this approach on business growth. Special attention is given to digital marketing, innovation ecosystems, and new technologies that enable the fusion of intuition and precision in management.

Creativity; Analytics; Business; Digital Transformation; Marketing; Innovation; Big Data; Artificial Intelligence

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-1931.pdf

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Erik Avetisyan. Combining Creativity and Analytics in Business. World Journal of Advanced Research and Reviews, 2025, 26(2), 4529-4530. Article DOI: https://doi.org/10.30574/wjarr.2025.26.2.1931

Copyright © Author(s). All rights reserved. This article is published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, as long as appropriate credit is given to the original author(s) and source, a link to the license is provided, and any changes made are indicated.

All statements, opinions, and data contained in this publication are solely those of the individual author(s) and contributor(s). The journal, editors, reviewers, and publisher disclaim any responsibility or liability for the content, including accuracy, completeness, or any consequences arising from its use.

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