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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Digital Baht Meets Global Wallets: Transforming Thai Tourism Through Seamless AI-Driven Digital Payment

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  • Digital Baht Meets Global Wallets: Transforming Thai Tourism Through Seamless AI-Driven Digital Payment

Aphisavadh Sirivadhanawaravachara *

Associate Professor (Magadh University, India), Industry Professional, Bangkok, Thailand.

Review Article

World Journal of Advanced Research and Reviews, 2025, 28(01), 517-527

Article DOI: 10.30574/wjarr.2025.28.1.3438

DOI url: https://doi.org/10.30574/wjarr.2025.28.1.3438

Received on 29 August 2025; revised on 03 October 2025; accepted on 06 October 2025

The COVID-19 pandemic sped up the move away from cash, especially in tourism. Now that Thailand wants to boost its tourism industry again, using a Central Bank Digital Currency (CBDC) like the Digital Baht and linking it to international digital wallets could really shake things up. This paper looks at how simple, AI-powered digital payment methods—including QR codes, e-wallets, and smart contracts—can change Thai tourism by making payments safer, faster, and more accessible for everyone.

The study investigates how connecting the Digital Baht with popular global platforms such as Alipay, WeChat Pay, and PromptPay could draw in tourists from places like China, Korea, the EU, and other Southeast Asian countries. It also thinks about how artificial intelligence (AI) can make things better. This includes spotting fraud, providing customer service in different languages through chatbots, and keeping transactions secure using smart contracts based on blockchain tech. This thorough look supports creating a smart digital payment system to make tourists happier, encourage inventive financial solutions across borders, and bring Thailand back to being a leading global travel spot.

Digital Baht; CBDC; AI in tourism; e-wallet; Global wallet integration; QR code payment; Smart contracts; Alipay; PromptPay; Thai tourism; Cross-border payment; Digital transformation; Multilingual chatbot; Fraud prevention; Blockchain in travel

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-3438.pdf

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Aphisavadh Sirivadhanawaravachara. Digital Baht Meets Global Wallets: Transforming Thai Tourism Through Seamless AI-Driven Digital Payment. World Journal of Advanced Research and Reviews, 2025, 28(1), 517-527. Article DOI: https://doi.org/10.30574/wjarr.2025.28.1.3438

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