Strategic differentiation and consumer loyalty in emerging retail markets: A case of supermarkets in southeast Asia

In Southeast Asia supermarkets have experience a significant growth due to technological development. It increasing reaches of brands towards huge customer base and helps to building a strong prelateship with customers. Ability of organisations to provide tailor product and services to customers helps to create new opportunities for organisations. Purpose of this study is to provide information about relation among strategy differentiation and consumer loyalty in retail markets of Southeast Asia. The Southeast Asia region marches toward more integrated and sophisticated consumer ecosystems. Supermarkets that embed agility and innovation in customer loyalty strategies will define the future of emerging retail success.