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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in March 2026 (Volume 29, Issue 3) Submit manuscript

Why Digital Brands Must Think Like Business Ecosystems: The Experience of Mariia Shubina

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  • Why Digital Brands Must Think Like Business Ecosystems: The Experience of Mariia Shubina

Mariia Shubina *

Expert in entrepreneurship, Digital content strategy and personal brand building, Russia.

Review Article

World Journal of Advanced Research and Reviews, 2025, 28(02), 502-504

Article DOI: 10.30574/wjarr.2025.28.2.2341

DOI url: https://doi.org/10.30574/wjarr.2025.28.2.2341

Received on 18 February 2025; revised on 22 March 2025; accepted on 29 March 2025

Digital brands are rapidly evolving from innovative ventures into full-fledged business ecosystems. This approach ensures sustainability, diversified revenue streams, and international growth. The case study of Ms. Shubina illustrates how launching Patreon, merchandising, advertising partnerships, and collaboration with international communities can be used to build a long-term strategy.

Digital Brand; Ecosystem; Monetization; Patreon; Merchandising; Collaboration; International Audience; Creator Economy

https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2025-2341.pdf

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Mariia Shubina. Why Digital Brands Must Think Like Business Ecosystems: The Experience of Mariia Shubina. World Journal of Advanced Research and Reviews, 2025, 28(2), 502-504. Article DOI: https://doi.org/10.30574/wjarr.2025.28.2.2341

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