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eISSN: 2581-9615 || CODEN: WJARAI || Impact Factor 8.2 ||  CrossRef DOI

Research and review articles are invited for publication in April 2026 (Volume 30, Issue 1) Submit manuscript

What are the factors that are influencing purchase decision related to footwear among consumers?

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  • What are the factors that are influencing purchase decision related to footwear among consumers?

Ranjith Somasundaran Chakkambath *, Ansted Iype Joseph, Lakshmy Prakaash and Mohammed Sahal Najeeb

AMITY Global Business School Kochi, Ernakulam, Kerala, India.
 
Research Article
World Journal of Advanced Research and Reviews, 2022, 14(03), 256-262
Article DOI: 10.30574/wjarr.2022.14.3.0531
DOI url: https://doi.org/10.30574/wjarr.2022.14.3.0531
 
Received on 03 May 2022; revised on 09 June 2022; accepted on 11 June 2022
 
Footwear has been one the trendy lifestyle products in modern times. It’s not just a product to protect your feet. The footwear products have been linked with the personality traits of individuals in some literature. This research examines into the main factors that influence purchase decision related to foot wear. The majority of the respondents were youth. The data was collected through survey. Multivariate technique of exploratory factor analysis was used to reduce the variables into two factors. The study will be able to do further research in the area on consumer behavior and the changing attitudes of consumers.
 
Footwear; Factor analysis; Lifestyle; Purchase decision; Consumer Behaviour
 
https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2022-0531.pdf

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Ranjith Somasundaran Chakkambath, Ansted Iype Joseph, Lakshmy Prakaash and Mohammed Sahal Najeeb. What are the factors that are influencing purchase decision related to footwear among consumers?. World Journal of Advanced Research and Reviews, 2022, 14(3), 256-262. Article DOI: https://doi.org/10.30574/wjarr.2022.14.3.0531

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