The use of AI in marketing: Its impact and future
Department of Commerce, JBAS College for Women, Chennai-18, India.
Review Article
World Journal of Advanced Research and Reviews, 2022, 16(03), 730-733
Article DOI: 10.30574/wjarr.2022.16.3.1419
Publication history:
Received on 18 November 2022; revised on 22 December 2022; accepted on 25 December 2022
Abstract:
In an era of digitalization and availability of internet, the world is moving towards artificial intelligence, internet of things and big data analytics. Every sphere of life, medicine, manufacturing, education, finance, construction and the like are transforming into computer-based processes. This paper is a study on the use of Artificial Intelligence in Marketing of products. It aims at a conceptual analysis of the past, present and future of marketing in the light of Artificial Intelligence.
Keywords:
Artificial Intelligence; Marketing; Digital Marketing; Machine Learning; Big Data analytics
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Copyright © 2022 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0