Sustainability of Wong Polo Mangrove Beach Tourism After COVID
1 Department of Management, Universitas Pembangunan Panca Budi, Medan.
2 Department of Accounting, Universitas Pembangunan Panca Budi, Medan.
3 Department of Computer Engineering, Universitas Pembangunan Panca Budi, Medan.
Research Article
World Journal of Advanced Research and Reviews, 2023, 18(02), 1120-1128
Article DOI: 10.30574/wjarr.2023.18.2.0942
Publication history:
Received on 11 April 2023; revised on 20 May 2023; accepted on 22 May 2023
Abstract:
This study aims to analyze business financial data to assess the sustainability of the Wong Polo Mangrove Beach Tourism business. The data collection technique was carried out using documentation techniques in the form of collecting the required data from the available financial data from 2019-2021 and comparing the efforts made by the Wong Polo Mangrove Beach Tourism manager with mangrove tourism which became an Ecotourism project launched by the Menparekraf Sandiaga Uno. Data was analyzed using quantitative and qualitative descriptive analysis. The main target of this research is to analyze financial data using the Altman Z-Score method and evaluate the efforts made for business sustainability. The result showed that Wong Polo Mangrove Beach Tourism is in a safe condition (predicted not in bankruptcy condition) but still has several shortcomings compared to other mangrove beach tourism in cities in Indonesia.
Keywords:
Sustainability; Mangrove; Ecotourism; Altman Z-Score
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0